But you’d be missing out on the opportunity to inject some creative flair into your text. Sure, you could just use the same font throughout. A third font may also be used as an accent font for important words a designer wants to draw attention to. Generally, one font will be used for headlines while another will be used for the body copy. That way, you can quickly narrow down your choices and choose a pairing that’s perfectly suited for your business and brand.īut before we get to those, there are a few things that you should know.įont pairings are two fonts that are combined together on a single page, website, or marketing asset. We've had our designers provide some of this year's best Google Font pairings to use in your next design, as well as templates you can apply the font pairings to. And it’s not necessarily about which ones are best, but rather which ones are appropriate for their intended purpose-and that can get pretty subjective for anyone who isn’t an expert.ĭon’t worry, we’ve got your back. After all, there are literally thousands of fonts available. If you aren’t a designer, you’re probably wondering where to even begin with choosing a font pairing. It also has a big impact on how leads and customers perceive your brand, products, services, and business. And they help your words carry more weight and communicate more clearly.Ī good font pairing can make the difference between an easy conversion or a web visitor that leaves because they can’t read the copy or the page loads too slowly. We’re here to help you avoid that mistake.įonts matter. But one aspect that often gets overlooked is fonts. When you’re designing a website or landing page there’s a lot to consider-images, colors, and a logo are just a few of the elements that play a big role in the look and feel of your page. If you have a suggestion for a font that rocks your world, please comment and share it with us so we can all enjoy it.Editor’s note: This post was originally written in 2021 and, while the best practices remain as relevant as ever, the article has been updated with a new list of the best Google Font pairings that better represent the latest design trends. Watch “Jeopardy!”, Alex Trebek’s fun TV quiz game.If you learned how to type or need a sentence to see what a font looks like, you will probably be most familiar with this one: The quick brown fox jumps over the lazy dog. A pangram is a sentence that uses all of the letters of the alphabet.Worldwide, there are more than 550,000 letter design styles currently available.Helvetica is the world’s most popular font because it works well for signage and business documents.A serif font has feet (decorative strokes that finish off the end of a letter’s stem).Five Fun Font Factsīesides the great adventure of finding the fonts for each list, I also spent just a little time learning about the wonderful world of letter design. If none of these suit your needs, check out this past TCEA blog on how to create your own fonts. I used size 30 so you can also view and compare the sizes. If you don’t see it on the list, click More Fonts to search for the name and add it to your list.Ī quick note: Each ABC line starts with three capital letters, so you have the ability to see if the font is designed in all capital letters or if it consists of both capital and lower case letters. All you have to do is expand the font list in Google Docs, Google Slides, or whichever app you are using, and look for the corresponding name on the drop-down menu. Hopefully, my suggestions by season will save you some scrolling time and fancy up your different holiday documents throughout the year.īelow, you’ll see that I’ve provided each font name on the right side of the seasonal lists. The last time I wanted to spice up a document, I thought, “Why not make a list of fonts for the future?” Instead of scrolling each time, make a list! So that’s what I did. It’s easy to lose track of time! Once you get started on your search, how do you stop? I know that I better block out some time on my calendar to scroll through the Google fonts list because there are just WAY too many fun and unique ones to check out. But trying to find a fancy, “just right” style is similar to going down a rabbit hole or opening up a can of worms. Sometimes an invitation, sign, or special document needs some sprucing up. Times When You Need a Different LookīUT every once in a while, I get a chance to use a “fancy” font. So as you can gather, Montserrat is the only one I need to use 98.5% of the time. Montserrat is the free alternative for Gotham, and we can use it easily throughout Google Workspace. And if you are in a Google environment (like me), we use Montserrat. At TCEA, for example, our official font for branding purposes is Gotham. Fonts aren’t something that most of us spend a lot of time thinking about.
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